Case Studies

Accreditation of a patient education app by a European nursing association – Renal Disease / Corporate

The Challenge The European HQ of a Global Pharma had developed an app for helping nurses educate  renal disease patients manage their phosphate levels and ultimately improve treatment compliance. Third party endorsement and validation of the app by the European  professional nursing association was considered important due to the nurses gate keeping role with nephrologists. […]

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Central and Eastern European expert panel on advocacy to increase access to DMDs – Multiple Sclerosis

The Challenge A MS biotech wanted to organise an expert panel for its central and eastern European distributors  and physicians on developing responsible patient advocacy strategies to support the different national  market access programmes. The eight country region had different levels of market access and advocacy expertise; the commercial and political environment varied considerably between […]

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Creating a patient centric vision – Diabetes / Corporate

The Challenge A four country central and eastern Europe region needed to create a patient centric vision to support the launch of a diabetes CPS initiative to improve treatment adherence. The vision statement also needed to be sufficiently flexible to be amended following launch of global advocacy guidelines. The difficulties faced were  the window of […]

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