Patient engagement - the challenges
Updated: Dec 9, 2019
I think there are probably the greatest challenges kind of lie in three main areas as far as I see them. Firstly, there's the whole subject you touched on earlier of patient-centricity and how companies can better achieve that out in the real world. The second issue, I think, is really having to address the industry's sometimes negative reputation. That's a big challenge for businesses. Particularly, I think, in the pharma space. And the third issue is to ask whether we're actually getting enough direct and robust evidence from patients themselves as opposed to through that natural filter of a healthcare professional. And to some extent, occasionally through what we call, an expert patient.